We’re almost six months into the year and New Year’s seems like a distant memory with things warming up and everyone dreaming about summer vacations with sandy beaches and turquoise surf. And while our biz-life may slow down a bit, it isn’t put on hiatus. What DID happen to those New Year’s marketing resolutions?
Not to take your brain out of vacation-mode, but maybe now is a great time to take out the marketing plans, dust them off, and take a pulse of where you are and where you want to go for the rest of the year.
I’ve looked at my list, and per usual, it’s pretty daunting for one girl to take on without some support. But I think that’s part of the hangup of resolutions. We feel we need to take on these enormous self-improvement tasks solo. As though we have something to prove.
Maybe we do. I mean, I do have to own up to getting back into my workout routine, log more miles running, and train like the dickens to be where I want to be. But its SO MUCH EASIER with my partners in “crime” if you will. So why don’t we take this approach in the office, too?
I know you have that wish list. Those “to-dos” that will crank out leads for your sales team, spike your readership, and boost your metrics. We all have them, so don’t panic! Instead, Pick and Plan. Pick 3 to focus on, and Plan it out. Sure there are way more than three things your Marketing and Communications plan has on it this year that needs some help but focus on 3 to make a difference.
Here are my top 3 suggestions to revive your marketing resolutions at mid-year:
Create/Remaster your Content Plan
Refocus on giving your target audience what they crave: knowledge. It’s no small feat to produce the content needed to get your engine rolling on its own, but it’s not impossible. With some thoughful planning and feasible execution, you will be funnelling in the leads in no time.
Revamp your Social Situation
Once you have refocused your content strategy so it’s ready to roll, take a good look at your social game plan. With such phenomenal content, you’re going to want to make sure everyone sees it. And we mean everyone. Make sure you’re engaging and sharing, making it easy for your audience to consume what they crave.
While we’re working on improvements, let’s try to sneak this one into the mix. Ironic as it seems, sometimes keeping open lines of communication is most difficult for those who HAVE to communicate to everyone, all the time. Opening up the dialogue between you and your internal teams, external support, and existing clients will bring new ideas and help everyone succeed. See where there may be an opportunity to open it up and watch the success grow!
Keeping tabs on your Marketing and Communication plan throughout the year will ensure that you and your team are always on the same page and that you’ve got your ship sailing in the right direction. Keeping your eye on the prize means you won’t end up shipwrecked on that sandy beach with the turquoise surf but able to enjoying it in the way it’s meant to be enjoyed.
And speaking of focus and direction…you don’t have to have a full-blown team to have those “partners in crime” to keep your ship sailing on point. If you’re ready to discover just how good some support can be for you AND your business as you chart these waters, we’d love to help you on your journey.